
GEO vs SEO: The Real Differences and Where to Focus First
GEO is mostly SEO with a different scoreboard. Here is what actually changes, what does not, and where to start.
Read articleStep by step AI search (AEO and GEO) guides, fixes and tips. New articles every day.

GEO is mostly SEO with a different scoreboard. Here is what actually changes, what does not, and where to start.
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Sites that cover one topic deeply tend to rank for more of it, faster. Topical authority is not a score; it is the result of complete, well-linked coverage plus outside recognition.
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Google and AI tools think in entities: people, companies, places and things they can identify. Entity SEO makes sure your brand is one of them, with facts that agree everywhere.
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Google and AI tools understand topics and entities, not just matching words. Semantic SEO is how you build a site that covers a topic so well that both trust it.
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ChatGPT and Perplexity now send real visitors to the sites they cite. Here is how their crawlers work, what to allow in robots.txt and how to become a source they quote.
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Google says there are no special tricks for AI Overviews. That is true, and it is also why most sites miss out: they skip the basics that decide which pages get picked.
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People now get answers from Google AI Overviews, ChatGPT and Perplexity before they click anything. This guide shows how those systems pick sources and the 9-step plan I use to get clients cited.
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llms.txt is a proposed Markdown file for AI agents. It is cheap to add, but Google does not use it for AI search features.
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