Law firm
Website redesign without losing your rankings
A modern new look for your site, with every URL, redirect and ranking protected during the move.
Quick answer
A website redesign gives your site a new design and structure. Done carelessly, it can wipe out rankings because URLs change and content disappears. My redesigns include a full URL map, 301 redirects, a private staging site, launch checks and 30 days of Search Console monitoring.
Concept designs for this kind of site
Three sample designs. Hover to scroll, or open the full page.
SaaS product
Flowmetric
Fashion e-commerce
Maison Lune
These are concept designs with fictional brand names, made by me to show design style for each niche. They are not client websites. Your site is designed around your own brand, photos and content.
Why do redesigns lose traffic?
Traffic drops when old URLs return 404 errors, pages are redirected to the home page, important content is removed or the new site is slower. Google then has to rediscover everything, and some pages never come back.
How do you migrate a site safely?
I crawl the old site, map every URL to its new home, set one-step 301 redirects, keep the best content, block the staging site from Google and test everything on launch day. My guide to the page with redirect status explains what you will see in Search Console afterwards, and Google’s own site move guide covers the same steps.
When is the right time to redesign?
Redesign when the site is slow, hard to use on mobile, no longer matches your brand or cannot grow. If rankings are the main problem, an SEO audit may fix more than a new design.
Quick reference
| Risk | What goes wrong | How I prevent it |
|---|---|---|
| Changed URLs | 404 errors and lost links | Full URL map with 301 redirects |
| Removed content | Pages stop ranking | Keep or improve ranking content |
| Staging indexed | Duplicate site in Google | Staging blocked and password protected |
| Slower site | Worse Core Web Vitals | Speed tested before launch |
Compare all packages on the website design page or see every service on the pricing page.
Included: the 16-point launch checklist
- HTTPS on every URL
- One canonical per page
- XML sitemap submitted
- robots.txt tested
- 301 redirect map live
- No broken internal links
- Title and meta on every page
- One H1 per page
- Schema validated
- Open Graph images
- Images in WebP with alt text
- Mobile layout checked
- Core Web Vitals checked
- Search Console verified
- Analytics and goals set
- Forms and WhatsApp tested
Questions
Will my rankings drop after a redesign?
Small, short changes are normal while Google recrawls. With proper redirects and content kept, rankings usually settle back within a few weeks.
Do I need to change my URLs?
Only if the old structure is poor. Keeping URLs the same is the safest option, and I change them only when there is a clear benefit.
How long do redirects need to stay?
Keep them for at least a year, and ideally for good, because old links and bookmarks keep sending visitors.
Can you redesign without changing the content?
Yes. I can keep your text and improve the design, speed and structure around it.
What does a redesign cost?
It depends on size. Most business site redesigns fit the $499 Business package, and larger sites or stores start from $999.
Do you check Search Console after launch?
Yes. I monitor coverage, 404s and rankings for 30 days and fix any issue from the migration.
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