Editorial policy
How I research, write, check and update the guides and tools on this site.
Who writes the content
Every guide and tool page is written or reviewed by me, Zahid Awais, an SEO expert and link building provider with 5000+ completed orders. My name and the published and updated dates appear on each article.
How facts are checked
Statements about how Google works are checked against Google’s own documentation, such as Google Search Central and Search Console Help, on the date shown on the page. Each guide lists its sources at the end. Prices are my own real starting prices at the time of writing.
Client results and examples
Case studies use real client sites with traffic data from Ahrefs. Figures read from a chart are marked with ~ as estimates. Worked examples are clearly labelled as examples and never presented as real customers.
Use of AI tools
I may use AI writing tools to help draft or structure content. Every page is reviewed, edited and fact checked by me before it is published, and I take responsibility for what is on the page.
How tools are tested
Each free tool is tested with normal, edge and extreme inputs before release. The tools run in your browser and do not send what you type to any server.
Updates and corrections
I update pages when Google changes its guidance or when prices change, and I only change the Updated date when the content really changes. If you spot an error, please contact me and I will correct it and note the correction on the page.
Links and independence
I link to official and authoritative sources where they help readers. I do not accept payment to link to other sites from my guides.