E-commerce SEO
Category Page SEO: How to Write Content That Ranks
Category pages often target the biggest keywords in a store. Here is how to give them content and structure that earns rankings.
Read articleProduct Page SEO: How to Optimise Product Pages That Sell
Product pages are where search traffic turns into sales. Here is how to write them, structure them and mark them up so Google and shoppers both understand them.
This guide covers product page SEO for Shopify, WooCommerce and custom stores. It is part of my e-commerce SEO service.
Quick answer
To optimise a product page, use a clear title with the product name and key attribute, write a unique description that answers buyer questions, add high quality images with alt text, show price, stock and shipping clearly, add Product schema with offers and genuine reviews, handle variants with one canonical URL, and link the product from its category and related products.
12 product page SEO fixes
- Title tag: product name + key attribute + brand or store. Example: “Trail Running Shoes, Waterproof, Men’s | ShoeCo”. See title tag guide.
- H1: the full product name, once.
- Unique description: never copy the manufacturer text that hundreds of other stores use. Explain who it is for, what problem it solves, sizes, materials, care and what is in the box.
- Answer buyer questions: shipping time, returns, sizing, compatibility. A short FAQ on the page works well.
- Images: several real photos, compressed WebP, descriptive file names and alt text. Show the product in use.
- Price, availability and shipping visible near the top and in the markup.
- Product schema with name, image, brand, SKU or GTIN, offers (price, currency, availability) and genuine reviews. Use the product schema generator.
- Reviews: collect real customer reviews. They help conversions and can make the page eligible for review snippets.
- Variants: keep colours and sizes on one URL, or use one canonical URL for near-identical variant pages. See duplicate without user-selected canonical.
- Internal links: link from the category page, related products and buying guides.
- Out of stock: keep the page live with “back soon” and alternatives if the product returns; 301 to the closest product or category if it is gone for good.
- Speed: product galleries and review widgets are common causes of slow LCP. See Core Web Vitals.
What a good product description includes
| Section | Purpose |
|---|---|
| One-line summary | Who it is for and the main benefit |
| Key features as bullets | Quick scanning on mobile |
| Specifications table | Size, weight, materials, compatibility |
| Use cases | Real situations where it helps |
| Care, delivery, returns | Removes doubt before purchase |
| FAQ | Answers questions shoppers search for |
Google Merchant Center and free listings
Connecting a product feed to Google Merchant Center can show your products in free listings across Google and keeps price and stock data accurate. Google’s AI features documentation also advises keeping Merchant Center information up to date.
Example
Picture two stores selling the same blender. Store A uses the manufacturer’s 80-word text, one white-background photo and no price in the markup. Store B adds a 300-word description for smoothie lovers, a specs table, eight real photos, a short FAQ about noise and cleaning, Product schema with price and stock, and 25 real reviews. Store B gives Google and shoppers far more reasons to choose it.
Done for you
I optimise product and category pages, fix duplicate URLs and add product schema so your store earns more organic sales.
Frequently asked questions
Should I use the manufacturer's product description?
No. Thousands of stores use the same text. A unique, helpful description gives Google a reason to rank your page.
How long should a product description be?
Long enough to answer buyer questions. For most products, 150 to 400 words plus a specs table works well.
What schema should a product page have?
Product schema with offers (price, currency, availability), images, brand, identifiers like GTIN or SKU, and genuine reviews if you have them.
What should I do with out-of-stock products?
Keep the page if the product will return. If it is discontinued, 301 redirect to the closest product or category.
Should each colour or size have its own URL?
Usually keep variants on one URL. If you need separate URLs, use a canonical to the main version unless each variant has unique search demand.
Sources
Facts checked against these official pages on 10 October 2026. Read my editorial policy.
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