How much does link building cost?

What are typical link building prices?

Most link types start between $10 and $50, with premium news sites costing much more. These are my own starting prices.

What makes a backlink more expensive?

Site quality is the biggest factor: sites with more real traffic and authority charge more. Niche matters too, as finance, crypto and health sites usually cost more than general blogs. Longer researched content and permanent placements also raise the price.

How much should a small business spend each month?

A small or local business can start with about $100 to $300 a month, which buys 2 to 4 quality guest posts. Competitive online stores and SaaS brands often need 10 or more links a month plus brand mentions. Spreading links over time looks natural and makes results easier to measure. For the full strategy, read my link building guide.

Are cheap backlinks worth it?

Very cheap bulk links rarely are. They often come from networks or spammy sites that Google’s Google spam policies describe as link spam, so they may be ignored or cause problems. A few relevant links usually beat hundreds of poor ones.

Worked example: a 3 month starter budget

Frequently asked questions