Link building for law firms and legal sites
Legal search is competitive and trust-heavy. I build links from relevant legal, business and news sites, and I do this every month for a UK legal news site.
Proof from the legal niche
I run on-page and off-page SEO for Legal Futures, a UK legal news site. The same approach works for law firms: relevant sites, careful anchors and steady pace.
What a law firm link plan covers
- Practice area pages. Links to pages like "personal injury lawyer" or "family law solicitor", the pages that bring clients.
- Location pages. For firms with offices in several cities, links that support each office page.
- Guides and FAQs. Helpful legal guides earn trust and pass value to practice pages.
- Brand links. Mentions of your firm's name on business and news sites.
Sites that fit
Legal, business, finance and news sites, chosen by country. A US firm needs US sites; a UK firm needs UK sites. Every site in your dashboard shows its traffic, DA, DR and price before you order.
How it works
- 1
Send your site and practice areas
- 2
Get a plan
with sites, anchors and prices.
- 3
Approve articles
before they go live.
- 4
See every live link
in your account, with a report you can share with partners.
If a link never goes live, you get a full refund. If a link is removed within 12 months, I replace it free.
Anchors and pace for legal sites
Legal keywords are expensive, which makes it tempting to use exact anchors like "car accident lawyer" on every link. That is risky. Keep most anchors to the firm's name, the lawyers' names and the URL, and add a few descriptive anchors over time. Build links steadily each month rather than in one burst.
Content that earns links in law
- Plain-English guides to common legal questions in your practice area.
- Local guides, such as "what to do after a car accident in Houston", that support location pages.
- Expert comment from your lawyers on legal news, placed on business and news sites.
Questions
Is link building safe for a law firm?
Yes, when links come from real, relevant sites and anchors stay natural. I avoid link networks and spammy sites.
Can you build links for lawyers in the US, UK and Canada?
Yes. Sites are chosen by country so the links match where your clients are.
Do you write the articles?
Yes, or you can send your own. You can approve each article before it is published.
Want a plan for your site?
Send your website and target pages. You get the sites, anchors and prices before you pay.
Link building by industry, country and for agencies
Pick the page that fits your business to see how links are planned, which sites fit and what it costs.