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Free nofollow link checker

Paste HTML to see which links are dofollow, nofollow, sponsored or ugc.

By Zahid Awais · On-page SEO tools · Free, private, no sign-up

Nofollow Link Checker: what it does and an example result

The free nofollow link checker runs in your browser, needs no sign-up and never sends what you type anywhere.

Quick answer

This nofollow link checker reads pasted HTML and labels every link by its rel attribute: dofollow when no qualifier is set, or nofollow, sponsored and ugc, alone or combined. Google asks that paid and affiliate links use rel="sponsored", user submitted links use ugc, and other links you do not vouch for use nofollow.

What is a nofollow link checker?

A nofollow link checker is a tool that lists the links on a page and reads each rel attribute. A link with none of nofollow, sponsored or ugc is reported as dofollow; otherwise every qualifier present is shown, so rel="ugc nofollow" appears as nofollow + ugc.

How do you use the Nofollow Link Checker?

How to use the Nofollow Link Checker: enter details, see the result and copy it
Real screenshot of the Nofollow Link Checker with the steps marked.
  1. Copy the page HTML from View source (Ctrl+U) or your CMS editor.
  2. Paste it into the HTML box; links are checked as you type.
  3. Use the Show menu to filter dofollow, nofollow, sponsored or ugc links.
  4. Review the warnings, especially affiliate looking links without sponsored.
  5. Copy the CSV for your link audit or outreach records.

What is the difference between nofollow, sponsored and ugc?

sponsored marks paid, affiliate or advertising links, ugc marks links in user generated content such as comments and forums, and nofollow covers other links you do not want to vouch for. You can combine them, for example rel="ugc nofollow". See Google's guide to qualifying outbound links.

Does Google follow nofollow links?

Google treats nofollow, sponsored and ugc as hints rather than strict directives. It usually does not pass ranking credit through them but may still crawl or use them in some cases. To keep a page out of results, use noindex instead of relying on nofollow.

Do I need to nofollow affiliate links?

Yes. Google asks sites to qualify paid and affiliate links with rel="sponsored", and nofollow is also acceptable. Paid links that pass ranking credit can break Google's link spam policies, which can lead to those links being ignored or other action.

Quick reference

rel valueUse it forPasses ranking credit?
(none)Editorial links you trustYes, normally
nofollowLinks you do not vouch forTreated as a hint, usually no
sponsoredPaid, affiliate and ad linksTreated as a hint, usually no
ugcComments, forum posts, user profilesTreated as a hint, usually no
noopener noreferrerSecurity for target="_blank"Not affected, still dofollow

Worked example

Example

Example: the sample review has 6 links. 2 are dofollow (the Brand A product link and nutrition.gov, whose noopener noreferrer does not count), and 4 are qualified: 1 sponsored partner store link, 1 nofollow + sponsored, 1 nofollow + ugc comment link and 1 nofollow log in link. That gives 3 nofollow, 2 sponsored and 1 ugc.

Frequently asked questions

What is a dofollow link?

A dofollow link is simply a normal link with no nofollow, sponsored or ugc value in its rel attribute. There is no actual dofollow attribute in HTML. Search engines can follow these links and may count them as an endorsement of the target page.

Is noopener the same as nofollow?

No. noopener and noreferrer are security and privacy attributes, usually added to links that open in a new tab. They stop the new page from controlling the original and hide the referrer, but they do not affect how Google treats the link for ranking.

Can I check nofollow links on someone else's site?

Yes. Open their page, view the source, copy the HTML and paste it here. This is useful for checking whether a guest post or sponsored placement is dofollow before or after publication, without installing a browser extension.

Why would a guest post link be nofollow?

Many publishers mark all outbound links in contributed or paid content as nofollow or sponsored to follow Google's guidelines. If a link was bought, it should be qualified. Editorial value, traffic and brand exposure still make such links worth having.

Should I nofollow internal links?

Generally no. Internal nofollow wastes the chance to help Google discover and understand your own pages. If you want to keep a page out of search, use a noindex robots meta tag on that page instead of nofollowing links to it.

Does this checker send my HTML anywhere?

No. It parses the HTML in your browser using the built in DOMParser, which does not run scripts or load resources. Nothing you paste is uploaded or stored.

Sources

Facts checked against these official pages. Read how I check facts in my editorial policy.

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