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Free dofollow nofollow ratio calculator

See the dofollow, nofollow, sponsored and ugc split of your backlinks in seconds.

By Zahid Awais · Link building tools · Free, private, no sign-up

Counts can be backlinks or referring domains, as long as all four use the same unit. Lines with no rel value count as dofollow.

Result
0%Dofollow
0%Nofollow
0%Sponsored + UGC
TypeCountShare

    Benchmarks are industry rules of thumb. Google does not publish a target ratio.

    Dofollow Ratio Calculator: what it does and an example result

    The free dofollow nofollow ratio calculator runs in your browser, needs no sign-up and never sends what you type anywhere.

    Quick answer

    A dofollow nofollow ratio calculator shows what share of your backlinks are followed and what share carry rel nofollow, sponsored or ugc. Rule of thumb: most natural profiles fall somewhere between about 30% and 90% dofollow, and every paid link should be marked sponsored or nofollow regardless of ratio.

    What is a dofollow ratio calculator?

    A dofollow nofollow ratio calculator divides each link type count by the total links to get its percentage, and divides dofollow links by all qualified links (nofollow + sponsored + ugc) to give a ratio such as 2.2 : 1. You can type counts or paste rel values and link HTML.

    How do you use the Dofollow Ratio Calculator?

    How to use the Dofollow Ratio Calculator: enter details, see the result and copy it
    Real screenshot of the Dofollow Ratio Calculator with the steps marked.
    1. Export your backlinks or referring domains with their link attributes from your backlink tool.
    2. Enter the count for dofollow, nofollow, sponsored and ugc links, using the same unit for all.
    3. Or paste rel values or link HTML, one per line, to have the tool count them.
    4. Read the percentages, the ratio and whether the mix falls in the usual range.
    5. Check that every paid link is marked sponsored or nofollow before anything else.

    What is a good dofollow to nofollow ratio?

    There is no ideal ratio, but most natural backlink profiles land somewhere around 30% to 90% dofollow. Google does not publish a target, so treat ranges as industry rules of thumb. A profile that is nearly 100% dofollow can be a sign of built rather than earned links.

    What is the difference between nofollow, sponsored and ugc?

    rel="sponsored" marks paid or advertising links, rel="ugc" marks user generated content such as comments and forum posts, and rel="nofollow" is for other links you do not want associated with your site. Google explains each value in its guide to qualifying outbound links.

    Do nofollow links help SEO?

    Nofollow links usually pass little or no ranking credit, but they can still send referral traffic and build brand awareness. Since 2019 Google treats nofollow, sponsored and ugc as hints rather than strict directives, so it may still use them to understand links.

    Quick reference

    AttributeUse it forExample
    None (dofollow)Editorial links you vouch for
    rel="nofollow"Links you do not want to vouch for
    rel="sponsored"Paid, affiliate or advertising links
    rel="ugc"Comments, forum posts, user content
    CombinedPaid link in user contentrel="sponsored ugc"

    Worked example

    Example

    Example: 140 dofollow, 45 nofollow, 8 sponsored and 12 ugc links make 205 in total. Dofollow is 140 / 205 = 68.3%, nofollow is 22%, sponsored plus ugc is 9.8%, and the ratio is 140 / 65 = 2.2 : 1, within the usual range.

    Frequently asked questions

    Is "dofollow" a real HTML attribute?

    No. There is no rel="dofollow" value. A link with no rel attribute, or without nofollow, sponsored or ugc, is simply a normal followed link. "Dofollow" is SEO shorthand for those plain links.

    Should I count backlinks or referring domains?

    Either works if you use the same unit for every type. Referring domains are usually better because one site with a sitewide footer link can create thousands of followed backlinks and distort the percentages.

    Can I have too many nofollow links?

    Not in a harmful way. Nofollow links from forums, social profiles and news sites are normal and can send real visitors. A profile with very few followed links simply has fewer links that pass ranking signals, so focus on earning editorial ones.

    Should I ask sites to change nofollow to dofollow?

    Only for genuine editorial links where the nofollow was a mistake, and accept the answer. Never pay or offer anything to remove a nofollow or sponsored attribute, because a paid followed link is link spam under Google policy.

    How do I see the rel attribute of a link?

    Right click the link, choose Inspect and look at the rel value in the HTML. Backlink tools also report the attribute for each link in their exports, which you can paste into this calculator one per line.

    Is my link data uploaded anywhere?

    No. The calculator runs entirely in your browser with plain JavaScript. Counts and pasted HTML are not sent, stored or tracked, and refreshing the page resets the example values.

    Sources

    Facts checked against these official pages. Read how I check facts in my editorial policy.

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