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Free backlink tracker template

Log every backlink with anchor, price and rel attribute, then export a ready CSV sheet.

By Zahid Awais · Link building tools · Free, private, no sign-up

Backlink Tracker Spreadsheet Builder: what it does and an example result

The free backlink tracker template runs in your browser, needs no sign-up and never sends what you type anywhere.

Quick answer

A backlink tracker template is a spreadsheet that logs each link you build or buy: date, target page, linking page, anchor, authority score you supply, price, rel attribute and status. Rule of thumb: recheck links monthly, and flag any paid link that is not marked rel="sponsored" or nofollow.

What is a backlink tracker spreadsheet builder?

A backlink tracker template is a structured log of your links. This builder adds a row per link, extracts the linking domain, totals spend, counts paid links without a sponsored or nofollow attribute, and exports everything as a CSV file that opens in Excel or Google Sheets.

How do you use the Backlink Tracker Spreadsheet Builder?

How to use the Backlink Tracker Spreadsheet Builder: enter details, see the result and copy it
Real screenshot of the Backlink Tracker Spreadsheet Builder with the steps marked.
  1. Enter the date, your target page and the URL of the page that links to you.
  2. Add the anchor text, the DR or DA you checked, the price paid and the link attribute.
  3. Set the status to live, pending or removed and press Add link.
  4. Review the flags for paid dofollow links and repeat domains.
  5. Copy the CSV or download backlink-tracker.csv and open it in your spreadsheet app.

What should a backlink tracker include?

At minimum track 8 fields: date, target page, linking page, linking domain, anchor text, authority score, price and rel attribute, plus status. These let you see cost per link, anchor balance and which links disappeared. Add notes such as contact email if your team runs outreach.

How do I mark paid links correctly?

Paid links should carry rel="sponsored", and nofollow is also acceptable, as Google explains in its guide to qualifying outbound links. Track the attribute for every paid placement and ask publishers to fix any that pass ranking credit.

How often should I check my backlinks?

Check live links about once a month. Publishers delete posts, change attributes or move pages, and a monthly check catches losses early. For paid placements, check soon after publishing and again after 30 and 90 days.

Quick reference

ColumnExampleWhy it matters
Linking pagehttps://magazine.example/best-tools/Lets you recheck the exact page
Anchor textYour Brand servicesKeeps your anchor mix balanced
DR or DA (self reported)63Third party score you looked up, not a Google metric
Price150Shows real cost per link and ROI
Rel attributesponsoredPaid links should be sponsored or nofollow
Statuslive, pending, removedTracks lost links and replacements

Worked example

Example

Example: the default sheet has 3 links. Two are free (a local news mention and a forum post marked ugc) and one paid magazine placement costs 150 and is marked sponsored. Total spend is 150, links tracked is 3 and the paid but not sponsored count is 0.

Frequently asked questions

Can I open the CSV in Google Sheets?

Yes. In Google Sheets choose File, Import, Upload and select backlink-tracker.csv. In Excel simply open the file. Columns are comma separated with quotes where needed, so URLs and anchors with commas stay in one cell.

Does this tool check whether my links are live?

No. It runs fully in your browser and does not visit other sites, so it cannot crawl links. Use the status column to record what you find when you check pages manually or with a backlink tool, and update it monthly.

Why is DR or DA marked as self reported?

Domain Rating and Domain Authority are scores from third party tools, not Google metrics, and they change over time. The tracker stores whatever value you looked up so you can compare prices, but it does not calculate or verify these scores.

Are my rows saved if I close the page?

No. Rows live only in this browser tab and are not uploaded or stored. Download the CSV before closing the page, then keep your master sheet in Excel or Google Sheets.

Why does the tool flag paid dofollow links?

Google spam policies list buying links that pass ranking credit as link spam. A paid link should use rel="sponsored" or nofollow. The flag reminds you to ask the publisher to add the attribute so your profile stays within the rules.

Should I track free links as well as paid ones?

Yes. Tracking every earned link, mention and directory listing shows which outreach works, keeps your anchor mix visible and lets you spot lost links. Free editorial links are often the most valuable rows in the sheet.

Sources

Facts checked against these official pages. Read how I check facts in my editorial policy.

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