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Free Google mobile SERP preview

See how your title, URL and description may look in mobile Google results.

By Zahid Awais · Social and SERP preview tools · Free, private, no sign-up

Result
0Title px (est)
0Title chars
0Desc chars

    Approximate preview and pixel estimate (canvas, 20px Arial for the title). Google rewrites titles and snippets at times and truncates them to fit the device width.

    Google SERP Mobile Preview: what it does and an example result

    The free google mobile serp preview runs in your browser, needs no sign-up and never sends what you type anywhere.

    Quick answer

    This Google mobile SERP preview shows an approximate phone search result with your favicon, site name, URL breadcrumb, title and meta description. Google has no fixed length limit and cuts text to fit the screen, so as a rule of thumb keep titles near 55 to 60 characters and put the key message in the first 120 description characters.

    What is a google serp mobile preview?

    A Google mobile SERP preview is a mockup of how a page may appear in Google Search on a phone. This tool draws the result in a 360 px wide phone frame, wraps the title to two lines and the description to three, and shows where the text is cut with an ellipsis.

    How do you use the Google SERP Mobile Preview?

    How to use the Google SERP Mobile Preview: enter details, see the result and copy it
    Real screenshot of the Google SERP Mobile Preview with the steps marked.
    1. Enter the page title and meta description exactly as they are in your HTML.
    2. Add the page URL and the site name you want Google to show, and an optional date.
    3. Choose your favicon file from your device to see it in the result. It stays on your device.
    4. Check the phone mockup and the tips for cut off titles or descriptions.
    5. Rewrite until the key words appear before the cut, then update the page and request indexing in Search Console.

    How long can a title be in Google mobile results?

    Google sets no character limit, but titles are truncated to fit the device width. On phones that usually means about two lines, roughly 55 to 70 characters depending on letter widths. Google title link guidance says to keep titles descriptive and concise and avoid unneeded long text.

    Is the meta description shorter on mobile?

    Often yes, because mobile snippets usually wrap to about three lines in a narrow column, so roughly 120 to 150 characters are visible. Google states there is no limit on meta description length, but the snippet is cut as needed to fit the device width, so lead with the most important information.

    What favicon size does Google need?

    Your favicon must be square (1:1) and at least 8 x 8 px, and Google recommends larger than 48 x 48 px so it looks good on all surfaces. It must also be crawlable and represent your brand. Google may take some time to show a new favicon.

    Quick reference

    ElementGoogle rulePractical target on mobile
    Title linkNo fixed limit, truncated to fit55 to 60 characters, key words first
    Meta descriptionNo fixed limit, truncated to fitKey message in first 120 characters
    FaviconSquare, at least 8 x 8 pxLarger than 48 x 48 px
    Site nameTaken from WebSite structured data and other signalsShort brand name
    URL breadcrumbBuilt from the URL or breadcrumb markupShort, readable slugs

    Worked example

    Example

    Example: the title "Local SEO Services: Get Into the Google Map Pack in 90 Days" is 58 characters and about 560 px wide, so it fits on two mobile lines. The 176 character description is cut after roughly 140 characters in the mockup, so the phrase "real results from UK and US clients" would likely be hidden on a phone.

    Frequently asked questions

    Is this preview exactly what Google will show?

    No. It is an approximate preview. Google changes its layout, uses different fonts on different devices and can rewrite your title or snippet based on the search query. Use the mockup to catch obvious truncation, not as a guarantee.

    Why does Google show a different title than mine?

    Google may build a title link from your headings, anchor text or other page text when your title tag is too long, stuffed with keywords, the same across many pages or does not match the content. Clear, unique, descriptive titles are rewritten less often.

    Why is my favicon not showing in Google?

    Check that the favicon is square, at least 8 x 8 px, linked with a rel icon tag on your home page and not blocked by robots.txt. Google recrawls favicons on its own schedule, so a new icon can take days or weeks to appear.

    What is the pixel width figure?

    It is an estimate of your title width measured with a canvas at 20px Arial. Desktop Google results usually cut titles near 600 px. Mobile titles wrap to two lines, so the visible cut in the phone mockup is the more useful signal.

    Does the tool send my text anywhere?

    No. Everything is calculated in your browser. Your title, description, URL and favicon file are never uploaded or stored, and the tool works offline once the page has loaded.

    Should I write different titles for mobile and desktop?

    No. Google uses the same title tag for both. Write one title that front loads the main keyword and benefit within the first 50 or so characters, so it reads well whether it is cut on a phone or shown in full on desktop.

    Sources

    Facts checked against these official pages. Read how I check facts in my editorial policy.

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