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Word counter and keyword density checker
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The word counter and keyword density checker is free, runs in your browser and needs no sign-up.
Quick answer
This free word counter counts words, characters and reading time as you type, and shows your most used words and two-word phrases with their density. Use it to spot repeated keywords and check that your content length matches the pages ranking for your topic.
What is a word counter and keyword density checker?
A word counter measures the length of your text, and a keyword density checker shows how often each word or phrase appears as a share of all words.
How do you use it?
- Paste your article or page text
- Read the word, character and reading time totals
- Check the top words and phrases list
- Edit any word that feels repeated or unnatural
What is a good keyword density?
There is no ideal number. Google does not use a target density, so write naturally and use the keyword where it fits. If one word is far above everything else, it may read as stuffed.
How many words should a blog post have?
Match the pages that already rank for your keyword. Some answers need 300 words, others need 2,000. Length never replaces usefulness.
How is reading time calculated?
This tool divides the word count by 225 words per minute, a common average reading speed for adults.
Quick reference
| Content type | Typical length | Note |
|---|---|---|
| Product description | 150 to 400 words | Focus on benefits and specs |
| Service page | 500 to 1,200 words | Answer buyer questions |
| Blog guide | 1,000 to 2,500 words | Follow the top results |
Example
Example
Example: a 400 word article that uses “link building” 20 times has a density of 10% for that phrase, which reads as repetitive. Cutting it to 6 natural uses (1.5%) usually reads better.
Frequently asked questions
Does this tool store my text?
No. Everything runs in your browser.
Does word count affect Google rankings?
Not directly. Google ranks helpful content, not a word count.
Which words are ignored?
Common words like the, and and to are skipped so the list shows meaningful words.
Can I count characters without spaces?
The tool counts all characters including spaces, which matches most platform limits.
Is keyword stuffing against Google’s rules?
Yes. Google’s spam policies list keyword stuffing as spam.
Does it work on mobile?
Yes, it works on any modern phone or computer.
Sources
Facts checked on 8 October 2026 against these official pages. Read how I check facts in my editorial policy and disclaimer.
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