Free Google Business Profile description counter

Count your description against the 750 limit and spot text that breaks Google guidelines.

By Zahid Awais · Social and SERP preview tools · Free, private, no sign-up

Business description

Business name

Primary category

Result

0Characters / 750

0Remaining

0Words

Profile style preview (first 250 characters)

From the business

Approximate preview. Google limits the description to 750 characters; how much shows before a More link depends on the device and layout, so treat the first 250 characters as the part most people read.

The free google business profile description character limit runs in your browser, needs no sign-up and never sends what you type anywhere.

Quick answer

The Google Business Profile description character limit is 750, and Google says not to exceed it. This counter checks your text, previews the first 250 characters that most people read, and flags links, prices, promotions and gimmicky characters, which Google does not allow in the description field.

What is a google business profile description counter?

A Google Business Profile description counter is a tool that counts the characters in your business description against Google 750 character maximum. It also scans the text for content Google guidelines ban, such as links, sales offers and gimmicky characters, and shows a preview of the opening 250 characters.

How do you use the Google Business Profile Description Counter?

Real screenshot of the Google Business Profile Description Counter with the steps marked.

Paste your current or draft business description into the box.
Enter your business name and primary category so the preview and checks are relevant.
Check the counter: green means 750 characters or fewer, red means you must cut.
Read the first 250 characters in the preview and make sure they say what you do, where and for whom.
Fix any flagged links, prices or promotions, then paste the description into your profile and save.

What is the Google Business Profile description character limit?

The limit is 750 characters. Google Business Profile Help says "Do not exceed 750 characters in the description field." Spaces and punctuation count, so a 120 to 130 word description is usually close to the maximum.

What is not allowed in a Google Business Profile description?

Links of any type are not allowed, and the description should not focus on special promotions, prices or sales. Google also bans low quality, irrelevant or distracting content such as misspellings, gimmicky characters and gibberish. Use posts and offers for promotions instead.

How much of the description do people see?

Most people read only the opening lines, so treat the first 250 characters as your summary. On many layouts the rest sits behind a More link. Put your main service, location and what makes you different at the very start.

Quick reference

Rule	Source	What to do
Max 750 characters	Google Business Profile Help	Aim for 600 to 750
No links of any type	Business Profile guidelines	Use the website field
No focus on promotions, prices or sales	Business Profile guidelines	Use offer posts instead
No gimmicky characters or gibberish	Business Profile guidelines	Plain sentences, no emoji strings
Relevant to the business	Business Profile guidelines	Services, areas, history, access

Worked example

Example

Example: the dental practice description in the tool is about 650 characters, so it passes with roughly 100 to spare. Its first 250 characters cover the practice type, city, years open and main treatments. Adding "Book at example.com for 20% off whitening" would trigger both the link and the promotion warnings.

Frequently asked questions

Does the business description help local rankings?

Google does not say the description is a ranking factor, and keyword stuffing it will not help. It does help customers decide, which can lift calls and visits. Write it for people: what you do, where, for whom and why choose you.

Can I put keywords in my Google Business Profile description?

Yes, if they read naturally. Mention your main services and area the way customers say them. Repeating the same phrase many times looks spammy and breaks the rule against low quality or irrelevant content.

Why was my description rejected or removed?

Common reasons are a URL or web address, phone numbers, prices or sale wording, offensive language, or text unrelated to the business. Remove those, keep it under 750 characters and submit it again. Edits can take a while to be reviewed.

Can I add a phone number to the description?

It is better not to. Your phone number has its own field in the profile, and contact details in the description can look spammy. Keep the description focused on services, history, accessibility and languages spoken.

Is the preview exactly how Google shows my profile?

No. It is an approximate preview with a generic look. Google shows the description in different places on Search and Maps, on phones and desktop, and changes these layouts over time.

Does this tool send my text to Google?

No. The counter and checks run entirely in your browser. Nothing you type is uploaded or saved, and the tool cannot change your real profile. Paste the final text into your profile yourself.

Sources

Facts checked against these official pages. Read how I check facts in my editorial policy.

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