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Free keyword placement checker
See exactly where your target keyword appears on a page, and where it is missing.
Result
0/7Placements
0Exact uses in body
0%Density
| Location | Status | Found text |
|---|
Exact = the full phrase in order. Partial = all words present but not as a phrase. Placement helps clarity; it does not guarantee rankings.
The free keyword placement checker runs in your browser, needs no sign-up and never sends what you type anywhere.
Quick answer
This keyword placement checker scans pasted HTML for your target keyword in 7 key spots: title tag, meta description, H1, URL, first paragraph, H2 or H3 subheadings and image alt text. It also counts exact uses and density. Aim for natural use in the title, H1 and opening paragraph; never force repetition.
What is a keyword placement checker?
A keyword placement checker is a tool that looks for a phrase in specific parts of a page rather than just counting it. It normalises case and punctuation, scores an exact phrase match as 1 and all words present in another order as 0.5, then adds up a score out of 7.
How do you use the Keyword Placement Checker?
- Enter the target keyword you want the page to rank for.
- Enter the page URL so the slug can be checked.
- Paste the full page HTML from View source (Ctrl+U).
- Read the score and the table of 7 locations.
- Add the keyword where it is missing and reads naturally, then recheck.
Where should I put my target keyword?
Put it in the title tag, H1 and first paragraph first, since those tell readers immediately what the page covers. Then use it or close variants in a subheading, the URL and image alt text where it fits naturally. Google's starter guide stresses writing for people over repeating terms.
Is keyword density still important?
No, there is no ideal keyword density that Google rewards. Repeating a keyword to hit a percentage can count as keyword stuffing, which breaks Google's spam policies. Use density only as a warning sign; above about 3% often reads as repetitive. See Google Search Essentials.
Does the keyword have to be an exact match?
No. Google understands synonyms and word order, so "cost of dog grooming" and "dog grooming cost" are treated as closely related. Exact phrases in the title and H1 still make the topic obvious to readers, which is why this tool reports exact and partial matches separately.
Quick reference
| Location | Why it matters | Priority |
|---|---|---|
| Title tag | Main input for the title link in results | High |
| H1 | Confirms the topic once visitors land | High |
| First paragraph | Shows quickly that the page answers the query | High |
| Meta description | Matching words are often bolded in snippets | Medium |
| URL slug | Readable hint about the page topic | Medium |
| Subheadings and alt text | Support related sections and images | Low to medium |
Worked example
Example
Example: for "dog grooming cost" the sample page scores 5 of 7. The title, H1, URL, first paragraph and H2 contain the exact phrase, but the meta description says "dog grooming prices" and the only image alt text is "Groomer trimming a poodle". Body text has 3 exact uses in 40 words, a density of 22.5% that only looks high because the sample is so short.
Frequently asked questions
How does the checker score placement?
Each of the 7 locations scores 1 for the exact phrase, 0.5 when all the words appear but not as a phrase, and 0 when they are missing. A score of 5 or more is reported as strong. The score is a checklist aid, not a prediction of rankings.
Why is my H1 marked partial?
Partial means every word of the keyword appears, but not in the same order or not next to each other, such as "How much does dog grooming cost" for "grooming cost dog". That is usually fine for people and Google. Change it only if the exact phrase reads naturally.
Should the keyword be in every heading?
No. Repeating the same phrase in every heading reads badly and can look like stuffing. Use the main keyword in the H1 and perhaps one subheading, then use related terms and questions in other headings to cover the topic fully.
Does it check plurals and variants?
Partly. Simple plurals ending in s are treated as the same word for partial matches. Other variants and synonyms are not detected, so a missing result might still be fine if you used a natural alternative such as "price" instead of "cost".
Why does density look so high on my snippet?
Density is the share of words that belong to keyword matches, so a short sample makes one mention look large. Paste the full page HTML to get a realistic figure. Menus and footers are included, as they are part of the page.
Is my content sent to a server?
No. The HTML is parsed in your browser with the built in DOMParser, which does not run scripts or load images. Nothing you paste leaves your device or is stored.
Sources
Facts checked against these official pages. Read how I check facts in my editorial policy.
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